About Aura
Social media broke reputation. We're fixing it.
The Problem
Online reputation is manufactured. Likes, followers, and engagement metrics reward performance, not character. Algorithms optimize for outrage. Bots inflate numbers. Real-world actions — the things that actually define who someone is — are invisible online.
Our Approach
Aura is a social reputation network grounded in reality. Points are earned through real-world actions, witnessed by people who were actually there. No algorithms. No bots. Just people recognizing people.
The Products
Capture the moment.
A local media studio that records what happens and lets you attribute aura points to the people who earned them. Works offline. Privacy-first. Your device, your data.
Carry your reputation.
Your identity beacon and social feed. Claim points others attribute to you. See your reputation grow. Quick reactions. One tap to confirm or challenge.
Our Values
- Transparency. Every point attribution is public and challengeable. No black boxes.
- Privacy. Telemetry is processed on-device. You control what's shared.
- Community. Validation by consensus, not central authority.
- Fairness. Reputation earned through action, not performance.